why switch to water-based screen printing for your merch?

why switch to water-based screen printing for your merch?

why switch to water-based screen printing for your merch?

In the world of garment printing, the choice between water-based screen printing and plastisol has become a hot topic among designers, brands, and environmentally conscious consumers. While both methods have their merits, water-based screen printing is emerging as the superior choice for several compelling reasons. In our new blog, we’ll delve into why water-based screen printing shines brighter than plastisol.

eco-friendly and non-toxic

One of the most significant advantages of water-based screen printing is its eco-friendliness. Unlike plastisol, which contains harmful PVC and phthalates, water-based inks are composed primarily of water, pigments, and eco-conscious additives. They are free from toxic chemicals and are biodegradable, making them a responsible choice for the environment.

soft and comfortable feel

Water-based prints are renowned for their soft, breathable feel. They seamlessly integrate with the fabric, creating a design that doesn’t compromise comfort. In contrast, plastisol can feel thick, heavy, and rubbery, making water-based screen printing the ideal choice for comfortable and wearable apparel.

vibrant colors and fine details

Water-based inks excel in producing vivid colors and intricate details. Whether you’re printing a bold logo or a subtle design, water-based screen printing ensures your artwork looks sharp, vibrant, and true to your vision.

durability and longevity

Plastisol prints are prone to cracking and peeling, especially after multiple washes. Water-based screen printing, however, penetrates the fabric fibers, creating a bond that is incredibly durable and resistant to wear and tear. Your designs will remain vibrant and intact, even after countless adventures.

sustainable branding

For brands that prioritize sustainability and ethical practices, water-based screen printing is a natural choice. It aligns with the values of eco-conscious consumers and contributes to a more responsible and sustainable fashion industry.

breathable and lightweight

Water-based prints maintain the breathability and lightweight nature of the fabric. This is particularly important for sportswear, activewear, and other apparel where comfort and performance are paramount.

safe for all ages

Water-based inks are CPSIA-compliant, meaning they are safe for use on children’s clothing and accessories. Parents can feel confident knowing that the products they purchase for their little ones meet stringent safety standards.

easy cleanup and disposal

Unlike plastisol, which requires the use of harsh solvents for cleanup, water-based inks can be cleaned up with water. This reduces chemical waste and the environmental impact of the printing process.


Water-based screen printing is leading the way in the apparel printing industry, offering a winning combination of eco-friendliness, comfort, vibrancy, durability, and safety. It’s the choice of brands and designers who value both quality and sustainability.

As consumers become more aware of the environmental impact of their choices, water-based screen printing stands as a testament to the power of conscious decision-making. So, whether you’re a brand looking to make a responsible choice or a consumer seeking top-quality apparel, consider making the switch to water-based screen printing. It’s a step towards a brighter, more sustainable future in fashion.

Tony Brooks